University Physical Therapy -a Logo Design Contest by summitphysicaltherapy

Creative Brief

Contest received 115 entries and the contest holder has awarded a winner.

Company or website name

University Physical Therapy

Describe your company and organization and target audience

We are a well established Physical Therapy Organization under the name of Summit Physical Therapy in Chattanooga Tennessee. We are branching out and opening clinics in Knoxville TN with a "new name" although we want the "sameish" look and feel of "Summit". Knoxville is very tough as the city surrounds the University of Tennessee, which us establishing University we have to be careful for legal purposes to not appear as we are affiliated with UT. Thus this logo is a challenge as it has multiple idea from Downtown Sunsphere, the mountains, the college..etc.

The design should have the following

Our current Mountains in our Summit Logo, possibly the Sunsphere of Knoxville, Skyline of Knoxville..etc
We are open but must have our Mountains. We are open to All colors

Also to keep the "sameish" look of our corporate Logo Summit. I think I need to be clear we are trying to incorporate Knoxville as well as the mountains. But also open to other ideas.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

NO all orange logo due to legal issues with UT. No Vols or anything "affiliated" with UT or copy right issues

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Open to any but our corporate colors are different shades of Blue. Not sure that is the right fit for Knoxville though.

Briefly describe your contest

We are looking to do this contest quickly has we have already started working on our new clinics for Knoxville. As see above more details on the Logo