Company or website name
The Pre Company
Do you want any slogans or taglines on your logo?
Service or product provided:
PREAKô is an all-natural, pre workout sports drink formulated to enhance strength, speed/quickness, fat burning, endurance, and other general health benefits when consumed up to 30 minutes prior to athletic activity.
PREAKô's target is the 18-34 year old male, non-elite athlete, regularly engaging in vigorous exercise including cardiovascular & strength training activities as well as competitive sports.
What should come to a customers mind when they see the logo:
The icon (not the logo necessarily) should convey a sense of strength and action. The icon should also be easily recognizable as the face of the brand. The all-encompassing logo should make the product also seem refreshing.
What should not be in the design:
No overly complex icons and imagery. Graphics should be simple with lots of straight, sharp lines and few rounded curvatures (radiating sunbeams may or may not be included.)
How will the logo be the used:
The logo will be prominently displayed on the front label of the PREAKô bottle. The logo will also be used on point-of-sale materials and other marketing resources.
The design should have the following:
The logo needs 4 components; a mountain, the PREAKô name, the tagline, and an icon. The tagline should be placed far enough below the PREAK name so that it is not confused with a flavor (to be added later.)