Logo Design Contest for THE TOY BOX


by liacastillo

liacastillo picked a winner in their Logo Design Contest for THE TOY BOX

Their contest received 144 entries by 80 designers, it was viewed 13980
times. They paid just $175.00 for the winning design.

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CONDENSED DESIGN BRIEF

Company or website name

THE TOY BOX

Do you want any slogans or taglines on your logo?

Online toy store!

Who we are:

express

Describe your company and organization and target audience.

This is an online toy store selling FISHER PRICE, VTECH, DISNEY, HASBRO and BOARD BOOKS. These toys are known for being very colorful, classic, timeless and extremely popular. This toy store will function online exclusively.

I am in an area where these toys are usually outdated and overpriced, so The Toy Box's concept is you get the hottest and latest toys for a reasonable price delivered to your doorstep within hours or order placement (gift wrapping is optional).

TARGET AUDIENCE:
Toys are exclusively for boys and girls from 1 year up to age 10.

Purchasing audience are young professional parents between de ages of 25-45.

1) Selective parents/grandparents seeking to avoid the research, traffic and the hassle of logging-in, creating an account etc etc. What you see on Instagram is what you screenshot, direct deposit and receive the same day.

2) Parents (single parents) looking for a hot toy that will be the star at Christmas unavailable locally.

3) Parents seeking a quick and easy fix for a one time gift, or order "toy boxes" which included an assortment of toys for $75, $100 and $150 which can be bundled any which way: gender, age, family, combination; for birthdays and Christmas.

The design should have the following:

Since this store will function exclusively online and, more specifically, Instagram, this logo needs to POP POP POP and while it should reflect the FUN and JUVENILE attributes of a TOY STORE it should also appeal to the young profesional 25-45 year old parents who are all too familiar with branding and its importance.

Design should have a symbol. Should be versatile. Doesn't have to include the tagline.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

Symbol cannot be a jack in the box, a rainbow, building blocks or a beach ball.

Full Design Brief

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