Pour & Play

Company or website name

Pour & Play

Describe your company and organization and target audience

Stress is killing us. A recently published American Psychological Association (“APA) survey shows that 75% of adults reported experiencing moderate to high levels of stress in the past month and nearly half reported that their stress has increased in the past year. Stress can wreak havoc on our physical and emotional wellbeing and is associated with numerous disorders. These disorders include depression, anxiety, heart attacks, stroke, hypertension, and autoimmune diseases among others. One solution to reducing stress through the benefits of relaxation and stimulation is play. However, after childhood many adults have simply stopped playing while focusing on busy lives and careers.
Pour and Play Pubs was created in 2019 as a limited liability corporation in order to provide a solution to this critical issue by providing a place for adults to escape daily stresses through a top-notch “adult play” experience . The 15,000 square foot pub facilities center around self pouring drink technology that will allow fun seekers to simply walk in, pour their own alcoholic or non-alcoholic drink from a large selection of taps, pay only by the ounce, and get to playing immediately! No wait times, no standing in line, and the ability to sample drinks for the perfect one means fun seekers have a stress-free drink experience! Our fun seekers can also take great pride that 100% of tips given at our self pour stations will be donated to one of our mental health partner non-profits or facilities to combat mental illness in the local communities! Once a drink is poured, our fun seekers will be able to select from one of our three Pour and Play/s pub zones! The first zone will be a modern sports pub area with TVs and state of the art audio equipment. The second zone will be a modern style arcade containing both retro and modern arcade machines. The third zone will be an indoor yard games arena that will feature many traditionally outdoor yard games in which our fun seekers can socialize and compete!

Due to the variety of fun zones, Pour and Play pubs appeals to a broad range of niche markets that include adults or groups of adults over the age of twenty-one seeking a source of relief from daily stress, looking for quick and convenient drink service, watch the big game, or “drink explorers” looking for variety or ability to find the perfect drink before committing to full pours. Pour and Play pubs intends to be the desired spot for social get togethers, after work drinks, or even a quick stop on your way to the surrounding area nightlife with friends!

The design should have the following

We want to leave this open for interpretation, but like the idea of the ampersand in Pour & Play to look like it is having a drink poured into it and it is filling up. This is not a requirement butwe liked the initial idea.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Television/screen

What style of logo would you like?

Briefly describe your contest

A contest to design a logo for a Self Pour pub/barcade concept