DESIGN BRIEF
Company or website name
My Fitness Grade (myfgg.com)
Do you want any slogans or taglines on your logo?
http://home.myfgg.com
Service or product provided:
We provide a website that allows users to enter information that will calculate their relative fitness grade on a 4.0 Scale (i.e. 3.0 is a B). There will be a whole community built to support this effort
Target audience:
Target audience is Web 2.0 aware (18 - 39) that enjoy social networking about topics that interest them (twitter community) in this case fitness & nutrition tracking.
What should come to a customers mind when they see the logo:
A 360 degree view of their fitness (in nutrition, life balance, water, activity).
What should not be in the design:
Skip individual sports or weights or yoga type.
How will the logo be the used:
The logo will be used on the website, on stationary/business cards and promo items like water bottles.
The design should have the following:
200 x 60 on Transparent Canvas. Should encompass Fitness & Nutrition Tracking themes. This is a Tracker Tool Community so emphasis should be on the utility of the site versus the normal fitness trainer type logos.