LOVEz Coffee

Company or website name

LOVEz Coffee

Slogan or Tagline

When Flavour Matters

Describe your company and organization and target audience

Our Company
Our vision:
From Day 1, we’re driven to be the most people centric global company in our industry. We measure success by the way we touch the lives of our customers, our associates and our stakeholders.

LOVEz offers a unique coffee experience. We AIR ROAST all our beans using hot air. The result is a smooth flavourful tasting coffee without the burnt smell or bitter taste common in drum roasted beans. We air roast our beans in small batches and ship the air roasted beans within 24 hours or less of roasting. When Flavour Matters: coffee flavour decays significantly within 7-10 days of roasting.

Due to a complicated supply chain, fresh drum roasted coffee delivered to customers in small independent coffee shops (& large well known brands) is rare. Many coffee consumers have never tasted perfectly roasted coffee.

Target Audience
Our target audience is a person who enjoys freshly roasted coffee. Our target audience is looking for a great coffee tasting experience, is prepared to pay a little extra to have the coffee delivered to their home.
The target customer owns a French Press, coffee bean grinder and a regular drip coffee maker. Some customers may have a home espresso machine capable of steaming/warming milk; this allows them to create lattes, cappuccinos and a host of other hot coffee beverages.

The design should have the following

I’m open to the creative suggestions of the artist.

The logo should have:
a) colour; it should also look great in the grey scale.

b) The logo must be easily recognizable and branded - nothing complex or complicated. Our product is simple yet elegant, like a fine chocolate.

c) The logo must look great in many different medium: website, print (biz cards), labels for coffee bags or labels for coffee bags and then printed on coffee bags, posters, business letterhead etc, clothing, mugs etc.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Any elements not suitable for family viewing must not be considered. Our bag of coffee may sit on a customer's counter top in plain sight of their kids.

What style of logo would you like?

Colors to use in the design

limited to 2-3 colours suitable for web, print (biz cards etc), printing on coffee bags etc,

Colours must transcend time. No colours of the jour or what's trending in 2019-20.

Colours might reflect an earthy, eco friendly, sustainable (green) business vision.

Briefly describe your contest

Forward thinking coffee company looking for a logo