Logo Design Contest for Inviting Vivian


by InvitingVivian
cup

congratulations to contest winner:

InvitingVivian picked a winner in their Logo Design Contest for Inviting Vivian

Their contest received 96 entries by 72 designers, it was viewed 6485
times. They paid just $105.00 for the winning design.

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CONDENSED DESIGN BRIEF

Company or website name

Inviting Vivian

Do you want any slogans or taglines on your logo?

Inviting Vivian Logo Contest

Who we are:

Your Custom Invitation Specialist (the word ‘Custom’ could be optional)

Describe your company and organization and target audience.

Inviting Vivian is a custom invitation design company, specializing in handcrafted high-end invitations for any type of event. This includes, but is not limited to: weddings, birthdays, bridal/baby showers, bar/bat mitzvahs, quinceaneras, holiday parties, and more! Our main target audience is women, particularly moms and new brides who are drawn to unique and exquisite ways to express their special events and moments to cherish.

The design should have the following:

At Inviting Vivian we want to communicate to our audience we are more than your average Hallmark. We offer a one-of-a-kind experience unlike any other stationary or greeting card shop. With that said, we see our logo suitable with a couture, victorian-vintage, or boutique-like theme. Perhaps even a combination of vintage-modern would be neat to see. Especially since we want to communicate we produce classic and elegant, yet fresh and modern designs. Elements from the Victorian era stick out to us, particularly since this was when paper/stationery invitations really took off. There is a lot of room for the designer’s own creativity here, but a few concepts we would like to see are possibly a messenger bird with an envelope in its mouth, a broach like graphic, or paisley/fluid strokes (not necessarily combined in one logo either). For those illustrators out there, we enjoy the hand-sketched vintage feel, but also want it to be clean and readable. To keep with the classic-modern theme, we have font styles in mind. We would like to see the word “Inviting” in a legible handwritten/script font with the “I” capitalized and the rest lowercase. We would like to see the word “Vivian” in a dainty/feminine serif font with either ALL CAPS or just the “V” capitalized. For those typographers out there, we would also consider a typeface style logo (sans graphics) too. Maybe playing around with the initials could be a start!. There are two color palettes we have chosen, both using four colors each (dark gray, light gray, purple, and yellow). All four colors can be used, but this is not required. However, we do not want the colors of the different palettes mixed as these combinations were deliberately chosen. Here are the CMYK values for the first palette: 1) Cool Dark Gray - C36, M27, Y18, K27, Tint = 100%, 2) Cool Light Gray - C36, M27, Y18, K27, Tint = 54%, 3) Purple - C72, M90, Y27, K18, Tint = 100%, and 4) Yellow - C9, M27, Y72, K0, Tint = 100%. Here are the CMYK values for the second palette: 1) Warm Dark Gray - C36, M27, Y27, K27, Tint = 100%, 2) Warm Light Gray - C36, M27, Y27, K27, Tint = 54%, 3) Purple - C90, M99, Y27, K9, Tint = 100%, 4) Yellow - C9, M27, Y63, K0, Tint = 100%. We understand there is a lot of criteria set forth. Therefore, we are open to any alternative concepts if your first entry follows the scope above :) Happy designing!

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

Busy designs. Bold, chunky fonts. Any colors other than the above.

Full Design Brief

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