Logo Design Contest for Floating World

by floatingworld

congratulations to contest winner:

floatingworld picked a winner in their Logo Design Contest for Floating World

Their contest received 86 entries by 22 designers, it was viewed 3740
times. They paid just $50.00 for the winning design.

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Company or website name

Floating World

Do you want any slogans or taglines on your logo?

I want to create a streetwear brand called Floating World that is fun yet sophisticated. I want the logo to incorporate a person peering over the edge

Who we are:

Not Available

Describe your company and organization and target audience.

The company is called Floating World. It is a streetwear brand influenced by Japanese culture of indulgence. The brand is a fun, colorful, yet sophisticated brand. It is for people who are interested in streetwear and cool graphics, particularly bright and psychedelic graphics. The target audience will be primarily males aged 15-25, give or take. When you think of the brand, I want to think of cool rainbow imagery, pictures of the sky, etc.

The design should have the following:

The design should include someone looking over from on top of a cloud. This is the idea I've had from the start but have had difficulty actually creating it. I'd like the logo not to feel too perfect. I want it to look to look somewhat like a New Yorker cartoon (only black and white, thin lines, imperfect). I have some ideas that I can attach below. I don't want it to cliche, like the profile someone just sitting on a cloud. I want it to be slightly more unique, maybe from a different angle (i.e. from behind someone peering over so you don't see their face or from) or position that evokes a feeling of wonder, lost in the clouds vibe. I thought it would be cool if somehow the person on the cloud like blends into the cloud somehow.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)

We do not want this in the entries:

I don't want the design to have color, but I still want it to pop out. I don't really know how to achieve this effect. It should have a lot of detail. I don't want there to be any facial detail on the person looking over the cloud (only an outline of their body).

Full Design Brief

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