Alex Lemore

Company or website name

Alex Lemore

Slogan or Tagline

Personal Stylist

Describe your company and organization and target audience

I am a personal stylist, closet organizer, and personal shopper. I work mostly with everyday women who want not to reinvent themselves, but to become more truly who they are. We do this by helping them cull out clothing that doesn't work, find clothing that does, and build a wardrobe that is both functional and expressive.

I also offer skincare services to help women find the routine that works best for them.

I call myself not only a personal stylist, but an "authenticity coach," because my brand is all about women believing in themselves and being themselves.

The design should have the following

I would like the design to be stylized and artistic, line art is okay. I would like to feature a "head and shoulders" sophisticated unicorn design with visible eyelashes, and a crown floating above its head. She should look glamorous and authentic!

I prefer casual, handwritten-looking fonts that still feel sophisticated, not childish.

The unicorn image I attached is very close to the image I'd like to use, but as it was available on a free logo maker, I'd like something that is really unique to my brand.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

No childish fonts, no all caps fonts. I would prefer for the unicorn to be stylized, lineart, or "sketchy" rather than cartoonish. Please no toony unicorns! :)

What style of logo would you like?

Colors to use in the design

My colours are black, white, light grey, and this specific "Wild Strawberry" pink shade: #ff3388

Briefly describe your contest

Unicorn logo that's all about becoming your true self through skincare+style!