www.riders-share.com

Company or website name

www.riders-share.com

Slogan or Tagline

Motorcycle Rentals Made Easy

Describe your company and organization and target audience

Riders Share is the "Airbnb of motorcycles". We connect unused motorcycles with vetted riders that want to rent them. We provide insurance, roadside assistance, and in general add trust to make the transactions possible.
Our goal to make riding motorcycles more affordable, inclusive, safe and fun.

The motorcycles must be street legal and can't be used off road, nor for stunts. Our target audience is experienced motorcycle riders, which are mostly male. The top performing brands are Harley Davidson, BMW and Ducati, when listed on our website for rent.

The design should have the following

Our website uses Lato, so the font choice must work with Lato or be Lato. The colors on the website are blue, black, white and gray. Please make sure the logo matches the aesthetic of the website, conveying elegance, power, trust...a modern brand that both millennials and baby boomers can relate to. Our audience is 90% male and they many of them ride to feel 'badass'.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

We received feedback that our current logo is too feminine.

What style of logo would you like?

Colors to use in the design

Primary:
blue =  #1678c2 (primary color)
black, white

Secondary

dark blue =  #2273af  (page backgrounds)  
dark gray =  #1b1c1d  (element backgrounds)   
light gray = #363636 ( element backgrounds, text inputs)

Briefly describe your contest

Riders Share: Airbnb of motorcycles needs new icon