Creative Brief

Company or website name

www.aplusaz.org

Slogan or Tagline

Preparing Students for the future ahead

Describe your company and organization and target audience

A+ Charter School empowers students in reaching their greatest potential by becoming responsible individuals of character and excellence, engaged community members, and lifelong learners in an ever-changing society.

A+ Charter School is committed to providing all 7th through 12 grade students, from all walks of life, economic situations, and past academic challenges, access to a rich and meaningful educational experience. We prepare students for many choices, giving them the tools and attitudes to become contributing members of our society and to live successfully in a rapidly changing world.

The design should have the following

We would like to do a play on A+ where the two are combined, example file is attached.

Optionally using a magnifying glass or another symbol that represents project based learning. The magnifying glass or symbol should be able to be separated from the A+.

The words Charter School should be included as well. Examples are attached as files.

Colors should be:
Blue - #00539b
Gray - #808285
Copper - #C84E00

We are looking to have the logo to be transparent to use it on any color back ground. This will be used for our website and other marketing materials.

Design should be contemporary and modern, yet create a mood of professionalism for students.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

We are a high school it should not be too little kiddish or include traditional things such as an apple, rulers etc.

Colors to use in the design

Colors should be:
Blue - #00539b
Gray - #808285
Copper - #C84E00

Briefly describe your contest

We need your help to create the perfect logo for our school start up. Help us inspire kids to be graphic designers!