Travels Lightly -a Logo Design Contest by travelslightly

Creative Brief

Contest received 111 entries and the contest holder has awarded a winner.

Company or website name

Travels Lightly

Slogan or Tagline

Travel products that make sense!

Describe your company and organization and target audience

Travels Lightly is creating travel products that make sense! Smart, lightweight, functional designs. products will include outdoor sporting products as well as apparel. The target audience is people who travel, backpackers, campers, hikers.

The design should have the following

I want a design that has the name with Travels on top of the logo and Lightly under the logo. I would prefer the design to be somewhat abstract, but have a feel of the planet, mountains, nature. Something that says this is a high end product. I want something that will be easy to add to my products...single color preferred. A shade of blue or aqua. Though I will want to be able to use it in black and white as well. The font should be easy to read, have a smart, professional but not stuffy feel to it.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Blue or Aqua