Creative Brief

Company or website name

Town Square Floors

Describe your company and organization and target audience

We are a floor covering store that services the local area of Georgetown Texas in design and installation. We install for new builds, remodels and residential. Products include tile, engineered wood, luxury vinyl plank and carpet. Our target audience is home owners of all ages.

The design should have the following

We want something that is simple and can be branded on clothes, hats, cars, ext.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Nothing with bright colors, over the top design

Colors to use in the design

Neutral colors. Sherwin-williams worldly gray, amazing gray, anew gray, shiitake, taupe tone, accessible beige, balanced beige and china doll. (or card numbers 243, 245, 248, 249, 250) More of a timeless color scheme.

Briefly describe your contest

We are looking to rebrand our company, from logo to updating our website and everything in between. We have had the same logo since we opened over 50 years ago. We do not want to change the name just the logo.