Creative Brief

Company or website name

The PHX Brief

Slogan or Tagline

PHOENIX'S BEST EVENTS & TIDBITS

Describe your company and organization and target audience

The PHX Brief is a weekly newsletter and social media account where we post the latest interesting events and tidbits that are happening in Phoenix, AZ. We try to post relevant cultural events, business openings, and anything that's changing the city of Phoenix in an interesting way. We target residents of Phoenix in the age range of 21-40 that want to stay up to date on what's happening in their city. We currently have a really basic logo and we're just looking to get something professionally done that can be utilized on the website, social, media, and merch(stickers and t-shirts). For a few example posts head over to the briefs section of the website which will show you the past few issues https://phxbrief.com/briefs

The design should have the following

I'm open to ideas here, it could include the outline of Phoenix or Arizona town limits. Something similar to the current one but just with more polish. It could incorporate any Phoenix/desert-focused icon as well. A saguaro or any variation of a local cactus. An ocotillo bush, a palo verde. A Phoenix sunset or the Phoenix mountains.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

#42dca3 Black White

Briefly describe your contest

Design a new logo for a brief newsletter about Phoenix, AZ