Creative Brief

Company or website name

Socially Awkward

Describe your company and organization and target audience

Providing original design and branded fashion for the urban community. Socially Awkward is designed for those that are healing from past traumas while discovering the importance and power of self-love. Socially Awkward - The Brand was created to provide a community through streetwear for anyone that has struggled with self-love, self-image, and unconditional acceptance of themselves. It’s a brand that welcomes those who have ever felt out of place, uncomfortable in their own skin, and their allies (those who advocate love for others, especially the ones that differ from themselves) Target Audience: High school aged to young adults that wear streetwear style apparel that practice tolerance and acceptance of others and themselves (liberals/ independents)

The design should have the following

Fun and creative but not over the top

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

Briefly describe your contest

I'm looking for a logo design for my upcoming streetwear clothing brand, Socially Awkward - The Brand. The brand to promotes authentic self-love and acceptance, especially amongst those who have struggled with these concepts in the past. I haven't determined an exact color scheme, but the tone of the brand is fun and vibrant. I was thinking about using the attached draft with one of the fonts included; however, I am open to other concepts as well. Excited to see what you all come up with!