Sarah McKinney, Realtor©️ LLC -a Logo Design Contest by HomeGirlSarah

Creative Brief

Contest received 474 entries and the contest holder has awarded a winner.

Company or website name

Sarah McKinney, Realtor©️ LLC

Slogan or Tagline

Your Home Girl

Describe your company and organization and target audience

Home sellers in my neighborhood who are under 50 years old. I want it to feel young and fun, but not cliche 90's (even though these people are probably 90's kids). What I mean by 'cliche 90's' is the big bubbly / block letters and neon colors / paint splash effect.

The design should have the following

I'm really wanting 'Your Home Girl' to be the focal point with my boring biz name smaller and less prominent.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

Colors to use in the design

I very much enjoy a monochrome look. Specifically deep purples, black, dark blue. Red is an angry color, so if it's present it should be minimal. Logo should be able to be printed in black and white so any colors cannot make or break the desifn. I'm also required by law to include my broker's logo in all my marketing, which means my logo needs to aesthetically blend well with their logo, but also not be too matchy. I've attached their logo within (Springs Home Finders). I've also attached a homegirl graphic that I enjoy (I'd like mine to be 2 words not 1). Maybe it's on a brick wall (like graffiti) or has a home over the i instead of a heart?

Briefly describe your contest

This Home Girl / Realtor needs a logo!