playground

Company or website name

playground

Describe your company and organization and target audience

We produce new, one-act plays by local, emerging playwrights. Recently we have branched out to present more art forms: visual art, music, dance, new media, etc. We are re-branding (from ACTOne Play Festival) to capture our new and expanded mandate. While we focus on emerging talent, many of our participants end up being young (16-25); even for the older participants, we want to signal a youthful playfulness. However we don't want to send the impression that this festival is for children; some of the plays presented end up being quite adult in content and/or politically charged. These latter elements need not be reflected in the logo, but we want to make sure people don't show up with their 7-year-old and then end up having to explain what a bunch of swear words mean.

We are a non-profit charity with a mandate to support and encourage the development of the arts in our region. We've been active for over 30 years, and in 2000 took over the management of The Registry Theatre, an intimate 150-seat performance venue. We're a little gem, a best-kept secret with a strong following of local and devoted fans.

Our target audience are emerging talent, established talent looking to engage in a community experience, or adults who are pursuing the arts as a hobby.

The design should have the following

It should communicate playfulness, though it need not necessarily have a playground or playground equipment. It should suggest participation; playgrounds are places where everyone plays, which is an image we like as it contrasts traditional ideas of theatre where only the actors get to "play" while the audience watches mute. We want to capture all forms of art in order to fight against the notion that we are all theatre, however theatre is where we started and will continue to be the backbone of the festival.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Anything even remotely religious, anything overtly childish,

What style of logo would you like?

Colors to use in the design

Not opposed to colours, though want a version that gray scales/inverts.

Briefly describe your contest

a festival of new artistic works for emerging artists