Overmountain Operations -a Logo Design Contest by OvermountainOps

Creative Brief

Contest received 50 entries and the contest holder has awarded a winner.

Company or website name

Overmountain Operations

Slogan or Tagline

Shaping Effective Citizens

Describe your company and organization and target audience

Overmountain Operations is a soon to be created company that specializes in Firearms Training, as well as medical training, communications training, and other similar skills. The goal is to create a local community that communicates and trains together to help ordinary citizens become more self reliant. The name is inspired from the "Overmountain Men" https://www.battlefields.org/learn/articles/overmountain-men here is a link explaining the history of them. The styling of the company wont be the traditional tactical edgy skull nonsense that you often see. Instead we want to come off as a sort of modern pioneer. A group that focuses not just on firearms training. We want to include martial arts, fitness, survival skills, ect all into one name. The mission of the company is to "shape effective citizens". To help ordinary people become comfortable in environments that they probably dont see in day to day life. The average American is very comfortable in the office, but how about in the woods? Without the modern luxuries of life, most people wouldnt be able to live. No grocery stores, no government, no food. We arent preppers, we arent going to be stockpiling massive amounts of food and ammo in a private compound. We want to stockpile the skills needed to survive on the off chance we should have to. We dont want to forsake modern life, but we do want to be ready should it fail.

The design should have the following

We dont have any distinct ideas for the main logo. This would be the profile picture for social media, and will go on merchandise. Overmountain is 1 word. We want more than just text, some sort of artwork is desired. Any art style is welcome. Minimalist and line art interest me the most. Think REI camping section meets Appalachian Pioneer, meets modern special forces military (night vision, suppressedAR15 rifles, plate carrier/helmet ect...)

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

Anything involving skulls general edgyness.

Colors to use in the design

Color pallet should be more neutral. Mint green/brown or grey/peach or even black/white Softer Neutral colors for the color scheme please.

Briefly describe your contest

Creating a primary logo for my new company that will specialize in firearm and outdoor training.