Creative Brief

Company or website name

OS&B

Slogan or Tagline

your job just got easier

Describe your company and organization and target audience

We are a manufacturer of plumbing repair parts. Target audiences are Plumbing Distributors, Plumbers and Big Box store consumers.

The design should have the following

Pls refer to the attached branding guidelines for our current logo. We would like the new logo to be a clean and modern evolution of the current logo, not a completely new logo. However we are OK with losing the 2 horizontal lines above and below the current logo. We have a very strong brand recognition and our customers know our logo very well and recognize it immediately. It conveys a sense of quality and trust. Our customers should immediately associate the new logo with our company and the brand they already know and love.... The new logo should come in 2 versions: One version without a tagline, the other version using the "your job just got easier" tagline. Both versions should also include a Registration mark. The new logo should also use the colours shown in the branding guideline as these are synonymous with our company. However, the logo will most often be used in all Black and in all White.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

See above. OK to remove the 2 horizontal lines from the existing logo design.

Colors to use in the design

See attached branding guidelines. The new logo should use the colours shown in the branding guideline as these are synonymous with our company. However, the logo will MOST OFTEN be used in the following 2 monochrome versions: 1. All Black 2. All White

Briefly describe your contest

Updated modern Logo design for leading plumbing manufacturer