On Neutral Ground -a Logo Design Contest by glendamf

Creative Brief

Contest received 98 entries and the contest holder has awarded a winner.

Company or website name

On Neutral Ground

Describe your company and organization and target audience

We provide community-based Supervised Visits, Monitored Visit and Supervised Exchanges for families. Our clients require these services for a variety of reasons: Domestic Violence, active restraining orders, drug and/or alcohol abuse, volatile divorces, dependency & neglect , etc. Our Parenting Time Supervisors accompany the child(ren) on their visits with their non-custodial parent to ensure that everything that is said and done around the child is safe & appropriate. The parents never come face-to-face. We recognize that there is a lot going on on the 'adult level' but we are very clear with our families...We are not here to take either parent's side. The children are our clients. Basically our name reflects that the child(ren) & the Supervisor are 'On Neutral Ground'. Services can occur at a parent's home, parks/playgrounds, restaurants or child-friendly business (swimming pools, trampoline parks, pottery painting business, etc.)

The design should have the following

I would like a "fun, inviting, professional" look to it. The image of a butterfly, a time of transitioning from one to another" comes to my mind but I'm not sure how that could be incorporated into a logo. I think there should be a 'softness' to the design. So many of our parents come to us at a time when their emotions are very intense. We want to present as a 'stress reducing' business.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Adult figures should be not look feminine or masculine as we have both mothers and fathers who are receiving services. No "angry" colors.

Colors to use in the design

I defer to the designers. I just don't want any colors that come across as 'stressful'.

Briefly describe your contest

1st logo for new business! On Neutral Ground ensures the safety of children when they are visiting with their non-custodial parent.