Old is Dope

Company or website name

Old is Dope

Slogan or Tagline

Moving How Winner’s Move

Describe your company and organization and target audience

Old is Dope is the premier organization for total life cycle preventative personal health & wellness longevity literacy for athletes and former athletes.  

PERSONAL WELLNESS LITERACY IS THE ABILITY TO UNDERSTAND AND MANAGE EACH LAYER OF PERSONAL HEALTH THAT CONTRIBUTES TO A PERSONS PERCEIVED WELL-BEING

PERSONAL LONGEVITY IS THE ABILITY TO SUSTAIN A LEVEL OF PERSONAL WELLNESS OVER TIME.

We are the premier total life cycle personal health and wellness longevity literacy organization that helps athletes and former athletes transition from competitors FOR sport to competitors competing to live long, healthy, and happy lives THROUGH sport.

Customers

The target audience for Old is Dope is split between a Business-to-Customer (B2C) audience and a Business-to-Business (B2B) audience.

The B2C audience includes the parents of pre-adolescent/adolescent athletes, current youth athletes themselves, current adult athletes themselves, and former athletes themselves.  

The B2B audience includes youth mentorship clubs and organizations, youth sports clubs, civic service organizations, secondary/post-secondary educational institutions, and corporate public relations and philanthropic professionals.

Future of the Company

Old is Dope as an organization will grow through the establishment of Old is Dope “Squads” that operate similar to Girl Scouts and Boy Scout “Troops” operating under the Old is Dope Franchise Playbook Framework.

Through this Franchise Framework, the company will recruit, retain, and expand each “Squad” membership and volunteer group using the best practices of organizations like the Girl Scouts of America and Thread.org, leveraging an innovative approach that uses STEM, sports, health, wellness, and entrepreneurship curriculum and programming approach.

In 2023, the goal of the company is to finalize the most profitable products to test sales strategies to understand cash flow and operational requirements to determine the optimal Squad Size to generate and maintain cash flow levels and rates required to cover both operational expenses and prove out profit model projections based on a preliminary projected lineup of products as of the start of 2023:

The design should have the following

The design should include aesthetics of the “Old is Dope Longevity Literacy Experience” included in the attachments and leverage the colors, fonts, and design scheme (keeping things very obviously geared towards children and parents) but using the slogan/tagline instead of the phrase “Old is Dope” in the logo design.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

What style of logo would you like?

Colors to use in the design

The design should include aesthetics of the “Old is Dope Logo” included in the attachments and leverage the colors, fonts, and design scheme (keeping things very obviously geared towards children and parents) but using the slogan/tagline instead of the phrase “Old is Dope” in the logo design.

Looking for a creative way to incorporate references to physical movement.

Maybe crossing the “Dope” out in the logo and stamping or writing the word “Active” and putting the tagline below the logo.