Mountain Mindshift

Company or website name

Mountain Mindshift

Describe your company and organization and target audience

The Mountain Mindshift enables mountain athletes to harness the neurophysiological effects of awe and elevated sensory perception to know greater connection in their lives and relationships, and enhanced safety, connection and joy in the mountains. 

The target audience is people who are serious about the activities they perform in the mountains. Most are not professionals, but they do have goals and they train to be able to attain them. The activities they perform are alpinism, mountaineering, ice climbing, rock climbing, mountain running, ski-mo/long-distance skiing. Being active in the mountains is a fundamental part of their life and who they are.

The design should have the following

At this stage I have no preconceptions for the logo. I like the idea of a minimalist line design; I am also open to something more elaborate and colourful. I prefer serif fonts.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

No wide sans serif fonts. Nothing garish. 

What style of logo would you like?

Colors to use in the design

Colours I have in mind:

#0C090A           Night

#C0C0C0           Silver (W3C)

#40E0D0           Turquoise (W3C)

#CD7F32           Bronze

Briefly describe your contest

The Mountain Mindshift enables mountain athletes to harness the neurophysiological effects of awe and elevated sensory perception to know greater connection in their lives and relationships, and enhanced safety, connection and joy in the mountains.