MiddleWay Apparel

Company or website name

MiddleWay Apparel

Describe your company and organization and target audience

Company

- Athleisure/fitness company specializing in full coverage sports wear for curvy body shapes (men & women).

- Eco-friendly fabrics, manufacturing practices

- Inclusive in body size, design process, coverage needs for different communities

Audience

-Men and women needing alternative - longer, modest, shape-considering options -for athleisure/fitness gear - while not compromising comfort, sharp style, trendiness.

-Basically, people who are somewhere in the middle between revealing/tight athletic wear and the other extreme of bulky, oversized, uncomfortable and unflattering fitness gear. Hence, the company name MiddleWay Apparel.

The design should have the following

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

What style of logo would you like?

Colors to use in the design

Yelloworange, white, greens, browns, blues, purples (NOT MORE THAN THREE COLORS TOTAL)

Earth colors.

Should evoke hope, energy/excitement, youthfulness, trust. 

Briefly describe your contest

Design a Logo for Inclusive, Eco-friendly Athleisure Brand