Mental Fitness Education - -a Logo Design Contest by sehickman

Creative Brief

Contest received 45 entries and the contest holder has awarded a winner.

Company or website name

Mental Fitness Education -

Slogan or Tagline

Renewing minds, revamping lives.

Describe your company and organization and target audience

This is a non-profit company (abbreviation is MFIT.EDU). We teach mental fitness classes which focuses on skills for everyday living (e.g., working through anxiety, conflict resolution, building blocks of self-esteem). While we deal with mental health concepts, we don't deal with diagnoses or anything related to what people refer to as "being crazy." The term "mental health" has a bad rap. Instead, we correlate mental fitness skills with physical fitness skills - skills we all need to develop and strengthen for us to be successful when difficulties come our way. Target audience is adults with some college education, though any adult could benefit.

The design should have the following

Include URL ( in logo. Will need a version that includes full name (Mental Fitness Education) and one that doesn't (more compact log). Same design, of course, just leaving the name off in one variation for easier use on business cards, envelopes, etc. I prefer lighter, peaceful colors (e.g., greens, corals, grays, aqua blues, rust) rather than dark, bold or excessively bright colors (reds, bright yellow, dark browns, dark blues, etc.).

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

No bold, gaudy colors. None of the cheesy "mental health" themes, human figures with circles for heads, people hugging, graphics of a brain, flowers, etc. Think more along the lines of fitness, workout, strength, bold, adventurous or more abstractly about freedom, happiness, excitement, joy, progress, hope, success. The logo should convey boldness, sense of adventure, strength (more masculine)...not soft, feminine cutesy vibe even while using peaceful, softer colors (nod to femininity).

Colors to use in the design

I prefer lighter, peaceful colors (e.g., corals, aqua blues, light rust/orange) mixed with a stabilizing color (e.g., gray, green) rather than dark, bold or excessively bright colors (reds, bright yellow, dark browns, dark blues, etc.). I'm wanting a nice balance between strength and stability (bold) with airy, light, taking flight (hopeful, adventurous). Desire is to include both feminine and masculine elements.

Briefly describe your contest

Non-profit organization designed to teach mental fitness skills (e.g., social skills, relationship skills, conflict resolution, healthy self-care) to help build successful families, friendships, careers, and communities.