Grēngo Guac

Company or website name

Grēngo Guac

Describe your company and organization and target audience

Hello there! I would like to create a brand and logo for my new guacamole business. I will be packaging and selling them in plastic containers at local farmers markets. The idea behind the name is that I am a “gringo” (or white american) trying to create my own unique niche in a latino product. I will roll out a variety of different flavors, all with an american twist on the classic authentic original. I am not sure if this is pertinent to incorporate in the design, but I am fluent in spanish, and want to not only cater to that hispanic market, but also anyone else who enjoys the delicious avocado dip.

The design should have the following

I want the design to be fun and whimsical, and to be rather vibrant in color. Obviously I would like the primary color to be green. I want to incorporate avocados into the design as you see fit, with maybe an explosion of guacamole in the background. Get creative and keep in mind this will mainly be used as a food label, so it has to be catchy to the eye, and the furthest from dull and boring. 

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

I do not want to put any limitations on the design just yet, as my mind isn’t the most creative when it comes to this kind of stuff. I will give you free range to create whatever you see most fitting with the criteria provided :)

What style of logo would you like?

Colors to use in the design

vibrant shades of green, all with the idea of cartoon avocado colors in mind. So shades of yellow (for squirts of lemon and parts of the avocado) and then maybe tiny hints of red (for tomato), white (onion) and dark green (cilantro) 

Briefly describe your contest

Be creative and try to use artistic styles we see successful in other food label and branding companies!