Fall River Valley Fire Department -a Logo Design Contest by jonathonsims

Creative Brief

Contest received 193 entries and the contest holder has awarded a winner.

Company or website name

Fall River Valley Fire Department

Describe your company and organization and target audience

We are a volunteer fire department based in Fall River Valley, California. We are primarily a farming and ranching community. We are also a destination for fishing, hunting and other outdoor activities. We are an all-hazards fire agency providing fire suppression, EMS and rescue services from 4 strategically located fire stations, serving approximately 7000 people.

The design should have the following

The design should include the fire maltese cross and our fire department name (Fall River Valley Fire Department). I am very open to ideas and don't want to limit creativity.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

The logo should be professional, so no cartoon type characters, fire engines or flashing lights.

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

The logo should include some red, black, white and/or gold. I am also open to other colors being integrated, but those first 4 should be the primary focus colors.

Briefly describe your contest

Fall River Valley Fire Department is seeking a new logo for a newly formed fire agency in California, USA.