Back to Go

Company or website name

Back to Go

Slogan or Tagline

Start with a purpose

Describe your company and organization and target audience

Mission Statement

• Full Version: At BTG, we're driven by the joy of activity and the spirit of kindness, offering distinctive, high-quality sports accessories that not only enhance your active lifestyle but also contribute to a greater cause. Every purchase supports autism research and awareness, reflecting our commitment to value, enjoyment, and making a meaningful impact.
• Succinct Version: Enhancing active lifestyles with unique, quality sports accessories while supporting autism research and awareness.

Target Audience

• Profile: Middle-aged adults who lead successful, active lives, value their health, and seek to appear youthful. They are adventurous, competitive yet fun-loving, and deeply invested in contributing to societal well-being.
• Ideal Customer Avatar: Alex, 45, thrives in her marketing career and spends weekends playing tennis or cycling with friends. She is health-conscious, enjoys trying new sports, and prefers products that combine style with functionality. Alex is socially responsible, choosing brands that give back to the community, especially those supporting causes like autism awareness.
• These brand guidelines encapsulate the essence of BTG, ensuring consistency in how the brand is communicated and perceived. Through its unique identity, BTG aims to inspire its audience to embrace an active lifestyle while making a tangible impact on autism research and awareness.

The design should have the following

Fonts

1. Primary Font: Montserrat - Sleek and versatile, perfect for web and print.
2. Secondary Font: Lato - Friendly and clear, excellent for user interfaces.
3. Accent Font: Roboto Slab - Adds a touch of sophistication to headings and callouts.

Color Palette

• Primary Colors:
1. Vibrant Blue: #007BFF - Symbolizes trust and reliability.
2. Energetic Orange: #FFA500 - Represents enthusiasm and excitement.
3. Lush Green: #2ECC40 - Evokes growth and vitality.
• Secondary Colors:
1. Warm Yellow: #FFDC00 - Conveys happiness and optimism.
2. Deep Purple: #4B0082 - Adds depth and signifies creativity.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Colors to use in the design

Color Palette

• Primary Colors:
1. Vibrant Blue: #007BFF - Symbolizes trust and reliability.
2. Energetic Orange: #FFA500 - Represents enthusiasm and excitement.
3. Lush Green: #2ECC40 - Evokes growth and vitality.
• Secondary Colors:
1. Warm Yellow: #FFDC00 - Conveys happiness and optimism.
2. Deep Purple: #4B0082 - Adds depth and signifies creativity.

Types of files I need for this design

• .AI
• .EPS
• .PDF
• .PNG
• .GIF
• .JPG

Briefly describe your contest

We are seeking a talented designer to create a modern minimalist logo for our new sports brand, Back to Go (BTG), tailored to the vibrant lifestyles of middle-aged active adults. BTG aims to inspire this demographic to embrace an active lifestyle, emphasizing high-quality, stylish sports accessories and apparel. Our mission extends beyond fashion, as we dedicate a portion of all sales to autism research and awareness, a cause close to our heart.