Automated Clicks -a Logo Design Contest by nelsondalvarez

Creative Brief

Contest received 344 entries and the contest holder has awarded a winner.

Company or website name

Automated Clicks

Slogan or Tagline

Modern day digital marketing.

Describe your company and organization and target audience

Digital marketing company that specializes in website traffic. Specifically paid search, seo, site optimization, analytics, etc. Organization is a single person shop. Target audience would be a small to medium size business owner that is looking to generate more leads through digital marketing or an established digital marketing company looking for white label services.

The design should have the following

Not sure what is should have, just as long as it isn't generic with like squares fading out or comic sans. Something that looks professional. Not against more modern style of logo, but it shouldn't be overdone as if I was a modernist interior designer. It should be timeless and use a font that can be replicated in all digital assets easily. Like the first letter in one font and the rest in another is not something I would go for. Also, it should be able to be just as distinguishable in a two color format as well as multi-color. I am not saying only use two colors, but if I wanted to print it on a shirt in black and white, you should be able to see it easily. Any symbols used in the design should be able to be separated and let's say, put on a pin or a small piece of marketing as an associated symbol. (not sure if symbol is the right word but you know what I mean)

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

No comics sans No overly complex designs. Should look just as good in digital as in printed on paper or a t-shirt.

Colors to use in the design

-blues, also gray toned blues -greens, also grey toned greens -gold and silver would be cool, but very subtle in the gold no more than 5 pixels wide at any point, I do not want it to look like the crown jewels, I like gold as an accent not the main color -gray, combined with any color listed -darker yellow with gray, I don't like bright, in your face colors

Briefly describe your contest

Digital Marketing is a crowded market full of one man shops like myself. I need a logo that doesn't scream but catches attention of potential clients looking at some digital marketing.