Arbor Bloom -a Logo Design Contest by amosoveson

Creative Brief

Contest received 48 entries and the contest holder has awarded a winner.

Company or website name

Arbor Bloom

Slogan or Tagline

Fly Fishing Products

Describe your company and organization and target audience

Did you know there are 2 kinds of fishing line on one fly reel? The first, or the Fly Line, is 2 colors, floats and makes a fishing reel look cool. The second line, or backing, rarely sees the water and is placed on the reel to bulk up the circumference and allow for easier retrieval of first more expensive line. There is little attention given to the color of the second line although it is very visible on the reel. We aim to fix that. Our clients can custom make a two-toned backer line that will accent their reel beautifully. Attach it to the arbor or center of the reel and voila, your reel is blooming with color!

The design should have the following

Should show multi colored lines on fly fishing reel (4 colors) see image 3 (observe there are only 3 colors, ours will be 4. the backing will be 2 toned).

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Should not have flowers despite the name bloom. Should not include mountains.

Colors to use in the design

See image one below for fly line and backing color reference (not married to these specifically, but love the complimentary and warm color). Text and reel can be any color that looks good. I have included image 2 for a reel that looks good.

Briefly describe your contest

Fun fly fishing centric logo. Freedom to create and hone. Requested specifics on contest detailed.