Creative Brief

Company or website name

Womanity

Slogan or Tagline

Master the art of being a powerful woman

Describe your company and organization and target audience

A coaching program designed to help women "have it all in life" and stop compromising on their passions, choices and dreams. The idea is that we teach women to re-birth their deep existing powers to bring to life the beauty that already lives inside. The coaching is done both in group and one-on-one to allow women to connect, use each others wisdom as well as have the ability to ask their questions independently.

We get rid of and heal their feelings of frustrations, overwhelm and deceptions in life. We make them powerful again.

Target market is women aged 30-50. Running their own business or invested in a professional career. Most are mothers. High achievers. Strong but very vulnerable too. Very frustrated with their lives and have given up on their deep hopes and dreams. Resigned to a life of compromise.

The design should have the following

I'd like it to be the letter W for Womanity as the focus for the design's symbol. But have it as well as a one word and one word + tag line too:
1. W
2. Womanity
3. Womanity - Master the art of being a powerful woman

Ideally I'd like to be able to reverse the W into an M as the program's structured around it:
"Mastery", "Mastermind", "Magnify", "Mystery" and "Meet". If that works out, I'd appreciate to have these words done following the same design, just with the W reversed into the M.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Too casual. Hand-drawn look and feel. Flat energy. Corporate feel. Young girl feel. Child-like.

Colors to use in the design

Colours EDITED Since original post! Thank you!
#F4365F (hot darker pink), #90cb9d (green), #FAC4D4 (soft pink), White background and #141519 (very dark brown) for WOMANITY word

Briefly describe your contest

Design a logo for a group of incredible women who wish to grow, learn and become the best and most powerful version of themselves.