Urban Epic (mountain bike trail sign/logo) -a Logo Design Contest by escapegoat

Creative Brief

Contest received 59 entries and the contest holder has awarded a winner.

Company or website name

Urban Epic (mountain bike trail sign/logo)

Slogan or Tagline

Urban Epic

Describe your company and organization and target audience

This project is a partnership between 2 mountain bike businesses in Adelaide, South Australia. Trailscapes (trailscapes.com.au) is a trail builder, and Escapegoat (escapegoat.com.au) is a local guiding and bike hire company. We are working together on a 40km trail called the "Urban Epic" that is to be signed and marked. We need a cool logo or emblem to go on the trail markers and signs, hopefully that encorporates elements of our 2 current logos. It needs to be simple, easy to recognise, eye-catching and suitable for being put on 15mm X 15mm signs to mark the trail.

The design should have the following

The design should preferably incorporate elements of both company logos. Trailscapes has a green swirl representing mountain bike trails. Escapegoat has a goat riding a mountain bike. We don't need these exact logos to be used, but stylist elements incorporating a swirl and someone (goat?) on a bike would be needed. IT DOES NOT need to use our current logos, you are welcome to create your own versions or use ideas. We just would like something striking that includes a figure on a mountain bike (maybe silhouette).

The trail is to be close to the city, but in beautiful countryside. A city skyline and/or country boundary could also add, although this may make the logo too cluttered, and it needs to be recognisable and easy to see.

This logo will be used for

  • Online (Website, facebook etc.)
  • Signs (including shops, billboards etc.)

Colors to use in the design

blue and green are colours from both our original logos.

Briefly describe your contest

Design a sign/logo for a mountain bike trail