Creative Brief

Company or website name

Uncle Ed's Almanac

Slogan or Tagline

by Ed Dzwonkowski

Describe your company and organization and target audience

Designer's discretion. I think I would favor a more traditional and classic look than a modern one. See for example The Old Farmer's Almanac (and some Poor Richard's Almanac) book covers on Amazon.com. Can't copy them but you'll get the idea.

The design should have the following

Layout is at the designer's discretion. The byline "by Ed Dzwonkowski" should be smaller than the full name "Uncle Ed's Almanac" and appear beneath it and/or to the side of it. See the URL below for samples.

This logo will be used for

This design should not have this in the entries

Achievement-oriented, success-motivated readers, thinkers, and doers.

Colors to use in the design

See pages 20-35 in this .pdf file: http://weeklyservice.homestead.com/KFWS_sample_2011comp.pdf at www.KingFeatures.com Some samples are 2 columns wide and others only 1 column. Mine should be only one column wide.

Briefly describe your contest

Logo for newspaper columnist