Creative Brief

Company or website name

Un1ty Clothing

Slogan or Tagline

Wear Your Heart on Your Sleeve

Describe your company and organization and target audience

Clothing company that sells medium to high-end clothing that donates to and works with charities around the world. Target audience is male/female aged teens to high-30s.

The design should have the following

A few ideas would be:
1 - make the logo have the "1" in "un1ty" stand out.
2 - A clean-looking earth or heart next to or behind the word "un1ty". The earth or heart should be current, upscale and chic.
3 - The slogan should be underneath the word "un1ty" and the earth/heart.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Black and white with possible slight orange or yellow or green.

Briefly describe your contest

Logo for Medium- to High-end Clothing Line