Creative Brief

Company or website name

The HMEx Assistant

Slogan or Tagline

None

Describe your company and organization and target audience

Subscription software as a service (SaaS) that includes a chemical database for looking up hazard classifications of chemicals and hazardous materials inventory management tools to assist with compliance. Target audience is fire and building code officials who enforce hazardous materials regulations, architects and engineers who design hazardous materials facilities and hazmat facility owners and operators.
The goal is to refresh the existing logo to coincide with the launch of the new software which is now cloud-based.

The design should have the following

The NAME has to be the LOGO. This is a text-based LOGO. “if” there is a design element, it should be integrated (it cannot be used standalone as an initia (like the Nike swoosh).
Logo should be HORIZONTAL not vertical
Should not be able to recreate on a word processor (designed, not just typed)
Best if uses solid, primary colors – no gradients
Need black and white and color variant
Even though it is text-based, it should be “designed”, not just using some common font. Intersecting letters, carved text to allow unique lettering, unique spacing – CREATIVE but text-based.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

NO pastels and NO gradients. NO raised 3D – has to work well with FLAT. MUST BE WORDMARK. The name IS the logo. The name ‘The HMEx Assistant’ should be included but minimized. The product is widely known and referred to simply as ‘HMEx’ which stands for Hazardous Materials Expert.

Colors to use in the design

We like that the existing logo uses the NFPA 704 (Google it...) hazard rating symbol. This symbol and its colors are a universal symbol used to alert first responders to the hazards associated with hazardous materials stored inside a building. These blue, red, yellow, white primary colors must be used in the respective quadrants of the NFPA symbol. Below is a copy of the old logo.

Briefly describe your contest

Making Science Cool