Creative Brief

Company or website name

TLC

Slogan or Tagline

Team with Lawrence & Carlson

Describe your company and organization and target audience

We are a real estate Team named TLC Team with Lawrence & Carlson with Realty One Group. Our target market is entry level luxury $400-600,000. Most people know what the acronym TLC means, tender loving care.

The design should have the following

The Realty One Logo is gold, white, and black and a circle and will be used along with our logo. I love Royal Blue but want a logo that will stay the test of time and be eye catching so I am open to other colors, maybe Red. TLC can fit together into the letters, I was playing with TLC in a circle but I am not loving what I have come up with. This logo needs to be able to go on websites and print marketing. I DO NOT WANT CURSIVE. Modern clean lines. I have went back and forth on TLC being capitalized and I am open to either.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

cursive girly

Colors to use in the design

Realty One Group my brokerage already uses Black Gold and White. This will also be on all marketing and they have a Circle logo. I am open to colors but I am gravitating to Blue and Red as the color needs to pop from the Realty One Logo but intermix.

Briefly describe your contest

Real Estate Team logo