Sweet Nel's

Company or website name

Sweet Nel's

Slogan or Tagline

Artisan Ice Creams Gourmet Coffee Freshly baked Cookies

Describe your company and organization and target audience

Everything we will do at Sweet Nel\'s is geared toward very high quality, and contemporary approaches - not old fashioned. We are geared toward the millennial generation with a strong direction of organic, natural products. The gelato is made in front of you, the cookies baked on premise, the coffee program is much like Starbuck\'s - but better quality. There is an attitude of cool throughout the interior design. Hand hewn beams, wood and stone surfaces. No plastics used. Pulp paper sundae dishes with wooden spoons. lots of seating, laptop friendly, WIFI. These shops will be located in downtown or affluent suburbs.

The design should have the following

Colors are open. Probably need green to communicate the organic nature of what we do, but its definately not the primary logo color. Whatever you do it must be contemporary and cool.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

anything old fashioned

What style of logo would you like?

Colors to use in the design

green plus - probably not primaries

Briefly describe your contest

A New Approach to an Ice Cream Parlor