Logo Design Contest brief for Sure Comfort Services Plumbing Heating And Cooling

Company or website name

Sure Comfort Services Plumbing Heating And Cooling

Slogan or Tagline

Sure Service, Sure Quality, Guaranteed.

Describe your company and organization and target audience

Sure Drain Services has now added Heating and Cooling (HVAC) services to our list of quality services we provide. As such, we are changing our name to Sure Comfort Services. We have been doing plumbing and drain cleaning business for almost twenty years and our clients are mostly residential homeowners with an 82% female clientele in the middle to upper-middle class consumer range.

The design should have the following

The design needs to reflect out current logo so as not to confuse our current customer base. As such, we need it to have the same color scheme, font and font style, and also incorporate the general "feel" of our current design. Having said that, we would like to see a more modern take on what we currently have. We are open to some new ideas but it MUST "feel" like the old design.

If you look at the attached files for the current logo, you will notice a "swoop" around the top of the word "SURE". We would like to keep this idea and build on it with the new logo. Maybe a second "swoop" around the bottom of the word "COMFORT" in red this time so as to tie in Heating and Cooling. The two words SURE and COMFORT do NOT have to be on one line as it is with SURE DRAIN. In fact, I would like to see an example of them on separate lines to make the logo more square in shape and not so long.

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

This design should not have this in the entries

We do not want to see anything completely different from the general theme and feel of the Sure Drain logo we currently have. We do not want to deviate from the color scheme.