Creative Brief

Company or website name

Soulful Sweat

Slogan or Tagline

The Center for The Communities Spirit or Trust and Believe

Describe your company and organization and target audience

This is a hot yoga and fitness training center involving dance, yoga, ballet bar, circus arts, and interval training. Its designed to help people strengthen and lengthen their bodies, improve flexibility, agility and mindfulness, while building their mental and emotional muscles. It is also a Spiritual Center that offers classes/workshops/lectures on 4 levels of consciousness (the physical, mental, emotional, and spiritual). My target market is mostly women between the ages of 25-45 and awakened men and couples.

The design should have the following

I am looking for something sensual but not over the top (something that can be used in mainstream society). I am open to different color patterns but prefer something that emulates heat, warmth because this is mostly hot yoga! I like the idea of a couple entwined together in an embrace. I also like the idea of playing with the double SSs in Soulful Sweat or playing up the SOUL in Soulful

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

No information provided.

Colors to use in the design

Blue Reds/Gold/Orange/Chinese Reds/Purpl

Briefly describe your contest

logo design for hot yoga