Shercuterie -a Logo Design Contest by gashingoods

Creative Brief

Contest received 132 entries and the contest holder has awarded a winner.

Company or website name


Describe your company and organization and target audience

I'm starting a small business which will provide a charcuterie table/charcuterie board type of service, where I provide and/or arrange foods on tables/charcuterie boards to customers at events of their choosing. My name is Sherilyn, hence the "Sher" in "shercuterie" instead of "char" for 'charcuterie'. The target audience is adults who are wanting to do a little something special for an occasion/event.

The design should have the following

I need a simple and stylish/elegant logo for my small business. If there is a way for you to make the 'Sher' stand out/different from the 'cuterie', I'd love to see some designs for that. I'm happy to see variations of the logo with the 's' being lower or upper case.

The final design of the logo should portray a certain class, professionalism and elegance that customers can count on when receiving their goods/service. I want my customers to know their goods will be handled with care, that the service provided will be exemplary.

I don't want for there to be too much colour, definitely needs an element of black or white, varying shades is fine.

If you are working with some colour, I'd prefer if you stuck with different shades/hues of green or blue, or if you can make it work, a combination of the two.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

I don't want a design that is too in-your-face or loud. Too many bright colours is a no-no. No pictures either. Icon is okay. Definitely no pictures.

Colors to use in the design

Shades of green, blue are my top preferred colours.

Otherwise, I'm also open to lilac, like a soft purple, and/or silver.

Briefly describe your contest

Food arrangement business Shercuterie needing logo!