SKINdividual Solutions

Company or website name

SKINdividual Solutions

Describe your company and organization and target audience

This is for an aesthetician who provides skincare and facial services. The target is primarily women who want to look and feel their best.

The design should have the following

The logo should include the name “SKINdividual Solutions”. It should include element(s) to make it interesting… please see examples in PDF attachment for inspiration. We would really like a face/silhouette to work somehow with the business name (not too much hair since it is a skin business, not a hair salon). It is recommended to try different variations on the capitalization (i.e. SKINdividual, SkIndividual, etc.) as well as the font-weight itself. It would be OK to do something with SS initials but initials should not be the only design feature on the logo. It would be OK to try both horizontal and vertical text, etc. The font should not be overly scripty. Many options here… looking forward to seeing your ideas!

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Design entries should not just be text - they should include some form of design as indicated in the description. No colored backgrounds. No Times New Roman or similar serif fonts, please. The head/face should not include shoulders or body and very simple hair if any.

What style of logo would you like?

Colors to use in the design

The background should be white/transparent. Can be 2-5 colors (Amethyst Purple #4a2b55, Dusty Purple #6a5c77, Blue Grey #8d98b4, and/or Charcoal #1f081c - Lipstick Red #ba1a1a can be used for lips only) though it should still look appropriate/distinguishable if it were printed in 1 color. Only use colors from this palette – gradients are OK.

Briefly describe your contest

A Striking Logo for an Aesthetician