Renegade GK (Goalkeeping)

Company or website name

Renegade GK (Goalkeeping)

Slogan or Tagline

We don't have one yet.

Describe your company and organization and target audience

We are starting a new brand of soccer goalkeeper gear, focusing primarily on gloves. We are competing against several very large brands like adidas, Nike, and Under Armour that support all sports as well as many mid-tier brands that focus solely on soccer or just goalkeepers. Our message centers on the idea that we are about challenging the status quo, going against the grain, and taking on the big boys.

The target audience is goalkeepers ages 14-35 years and to a lesser degree, their parents. Goalkeepers are cut from a different cloth than other soccer players and they're proud of it. As with all soccer players, they also want to win. We want to play up to those things.

The design should have the following

The logo should consist of a simple, yet recognizable design as well as the words "Renegade GK". The design and words must be able to stand on their own or be used together. The design should resonate with a goalkeeper like and align with the renegade mentality. Please see attached files for ideas we like.

ADDITIONAL IMPORTANT POINTS:
- The design part needs to be simple and visually symmetric.
- The width to height ratio needs to be no more than 2 to 1, but 1.5 to 1 would be better.
- We very much like the symbolism of the victory wings and to a lesser degree the shield.
- We prefer edgier designs that align with the word "renegade".
- "GK" should be used instead of "Goalkeeping". "GK" should also be a different font and color.
- The design & text must work in black and white as well as black, red, & white.
- Please use the the Ethnocentric Italics for for "RENEGADE" and Gemini 2 3D Italics for "GK". I've uploaded both fonts to the brief.

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Please do not include any of the following in the logo:
- The letter "R" in the design
- Hands/gloves
- Stars
- Spartan helmet
- Soccer ball
- The word "Goalkeeping" in the text. Use "GK" instead.

What style of logo would you like?

Colors to use in the design

Black, Red, White, and possibly Gray. The design and text must work in black and white.

Briefly describe your contest

Need a great logo for a new soccer goalkeeping brand.