Creative Brief

Company or website name

RapidCount

Slogan or Tagline

simply 90% faster

Describe your company and organization and target audience

RapidCount is:
Automated takeoff software for building services contractors. Especially designed for electrical contractors this software helps them to measure and count fittings, lights etc.. on drawings extremely quickly and accurately. The best feature is the automatic recognizing and counting of symbols.

Our company:
Established in 1980 we have a great reputation of supplying easy to use and powerful takeoff and estimating software to building services contractors. see www.ensignonline.co.uk


Typical market:
While, male, 30-50 years old. Work hard for a living and do not have much time.

The design should have the following

Be simple, yet powerful. We have focused grouped ideas and concepts with our target market and the idea of a powerful big cat animal like a puma or cougar, drawn in side view and in full sprint is very popular as a symbol to go with the name 'RapidCount'. It should also be a relatively simple logo - think 'Puma' the sports ware brand and yet we need to make it interesting, think 'Lloyds bank' in the UK, (the horse logo is a good example of taking a black animal logo and making it interesting)

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

Colors to use in the design

Black, serious colors for the logo.
The text can be brighter colors. Whatever works!

Briefly describe your contest

Logo design required for software with global reach!