Creative Brief

Company or website name

Post Bail CT - www.PostBailCT.com

Describe your company and organization and target audience

A Bail Bonds marketing company for Bail Information and Referrals to Bail Bond companies. Our company will serve to advertise for Bail Bond Companies across the state, providing overall bail bond information, and local information & Referrals for families and persons looking to bail someone out of jail.

The design should have the following

The logo should be a clean, simple, and an easily identifiable symbol or logo that clearly incorporates the name of the website. The goal is to drive people to the website site www.PostBailCT.com. It is expected that this logo will be use for other states in the future.

We are looking for a logo that is Positive and Informative in nature - and may depict the following images or modified images: Handcuffs, Jail Bars, Freedom.

We are looking to become a 1 stop location for bail information and referral resource for the state of Connecticut, and then will expand to other states.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Images of a person, or depicting a person

Colors to use in the design

Blue, Green. Red if the designer feels that it can appropriately convey the message. Pop of Color, with perhaps Orange if tastefully done - Accent colors to highlight and separate the business from the pack.

Briefly describe your contest

Bail Bonds Company - Get Your Friend / Family Out of Jail