Creative Brief

Describe your company and organization and target audience

We are an Italian casual luxury shoe manufacturer. Our shoes go from sneakers to boots, from bikers to loafers, designed for women (20-60 y.o) that require style, quality and comfort. The finest Italian leathers, non-stop research and the attention to the detail in each step of the processing to create unique shoes like the women that wear them.

The design should have the following

During the design process, please keep in mind that the symbol ratio has to be 2/3. It must be feminine and contemporary. The symbol has to work fine also just in monocromatic version.The symbol will be printed with an embossing process (for example on the soles) or with hot printing (on the leather), so the designer has to be consider if the the design can work with these 2 processings.

This logo will be used for

This design should not have this in the entries

no logotype

no slogan
No monogram

Colors to use in the design

antique pink, black, metallic grey, metallic gold. In any case, please keep in mind how it will be printed and used, and what written in the instruction

Briefly describe your contest

Create a symbol for feminine luxury casual shoes