Medecipher (do not include name in logo)

Company or website name

Medecipher (do not include name in logo)

Slogan or Tagline

n/a

Describe your company and organization and target audience

"Flo" is a product line for Medecipher, hospital operations start-up. We are looking for branding for our first product line Florence (or "Flo") for short, named after Florence Nightingale, the pioneer of modern nursing. We are trying to evoke going back to a simpler time of direct patient-nurse interactions. The target audience is primarily for sales purposes, the icon will be used in sales decks as well as investor pitch decks.

The design should have the following

Elements of design: Nurse, bonnet, lamp
Somewhat consistent with Medecipher company logo. The new Flo logo does not have to be within the color family, but consistent the logos should look compatible when placed next to the Medecipher logo.
About Florence Nightingale, the inspiration for the competition: Florence was a pioneer in the field of nursing in the 2nd half of the nineteenth century due to her dedication to patient care. She was dubbed the lady with the lamp due to her habit of making rounds at night. Previously not done, her care would forever change the way hospitals treated patients.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Nothing provocative/suggestive (no cleavage); should not resemble Snow White.

Colors to use in the design

Blues, corals

Briefly describe your contest

Help us introduce Flo: a modern Florence Nightingale (AI nurse staffing support) for our digital health startup