Creative Brief

Company or website name

La hormiga zen / The zening Ant

Slogan or Tagline

Trabajando en modo zen! / Busily zening through life!

Describe your company and organization and target audience

"The zening ant" will be mainly a compilation tumblr site / facebook page. Here I will share post from my OTlHER blogs/sites : aromatherapy, illustration and design, writing, self publishing, education etc. My target audience are women 25-45 both in latinamerica and english speaking countries.

The design should have the following

I would prefer a character as the isotype. I like the ant concept cause she can be drinking a coffee, while typing in the computer, etc. The zening concept refers to ZEN. Meditation, taking and accepting life as it is, ( and adding a bit of humor to it) The logo must work both in english and spanish SEPARATELY (not both languages at the same time)

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

aromatherapy oils, or any other reference to specific themes. I change my interests quite often, and I dont want the logo to be specific.

Colors to use in the design

fresh bright colors, lots of white.

Briefly describe your contest

"The Zen Ant" logo contest