Creative Brief

Company or website name

LS

Slogan or Tagline

No, just LS

Describe your company and organization and target audience

My company is in fashion. It focuses on delivering classy, stylish, timeless dresses that make a woman feel comfortable. My target audience are women aged 20-40 years old. Is socially very active Values quality Likes luxury Does not blindly follow the latest fashion, but cares about what looks good on her body Values class Is confident and knows what she wants

The design should have the following

The logo has to be simple, yet classy. It has to be feminine and it has to be unique and not resemble existing logos too much. Maybe something with a Lion, I am Dutch (lion is our national pride), my name is Leonie (yup, from the Latin word for lion) and my brand has to represent strength and power (again, what a lion stands for)

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

No shoes, dresses, hats, hangers or female faces in the logo.

Colors to use in the design

Black, white, gray

Briefly describe your contest

Logo for an upcoming fashion brand