Kokoon

Company or website name

Kokoon

Slogan or Tagline

Transform.

Describe your company and organization and target audience

UPDATE (6/30) - Please see attached inspiration image titled "Chromatic look". I'm loving everything I'm seeing but I want to see an iteration featuring a chromatic look that will give the illusion that the cocoon in vibrating about to hatch. (albeit in a conceptual minimalist way). This will add more color shades to each of the three departments (training, weight loss, and stress relief) . The combined logo can feature a rainbow effect of the colors. If you feel comfortable exploring a chromatic blur technique that may be interesting to see as well.

Kokoon Training is to personal fitness training as Massage Envy is to massage.
Value conscious and health motivated.

The design should have the following

one logo - four iterations

Kokoon (logo featuring the three colors)
Kokoon Training (poppy orange)
Kokoon Weight Loss (Lime avocado)
Kokoon Stress Relief (blue sky- cyan)

Logo should have cocoon icon and the text "Kokoon" with the department underneath.

Icon should be in designated color / Kokoon in black / department in designated color

"Kokoon": open to seeing it in all caps or all lowercase - Open to bold fonts or hard drawn marker look

Want to pick a brand font to be used on the departments: Training, Weight Loss, Stress Relief

See initial sketch.

Willing to see different iterations of the cocoon icon.

The overall KOKOON logo that will be used sometimes will represent the three departments and the cocoon icon should have the three colors.

Interested in having a modern young look - open to transitioning colors. Semi-flat or flat.

Minimalist and conceptual please.

https://www.behance.net/gallery/47810259/2017-Design-Trends-Guide
Thanks

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

No butterflies
No caterpillars
No branches
No leafs
Cocoon to be minimalist and conceptual not literal.

Colors to use in the design

Kokoon (logo featuring the three colors)
Kokoon Training (poppy orange)
Kokoon Weight Loss (lime avocado)
Kokoon Stress Relief (blue sky cyan)

Briefly describe your contest

Minimalist healthy living logo with 3 departments