Kindred Heart Tarot

Company or website name

Kindred Heart Tarot

Slogan or Tagline

Intuitive Guidance for the Soul

Describe your company and organization and target audience

I am a Certified Angel Card Reader™, I do Tarot Card Readings as well as Intuitive Coaching Sessions. My target client is educated, spiritual, professional, eager to learn, open-minded, believes in the possibility of magic (-:, most likely female 25-55, however, I do have many male clients as well. I am targeting clients who appreciate a business professional versus the flaky psychic! I am on-time, professional and respectful. My brand is a combination of earth/nature and playful magic, mysticism. Given that I do coaching as well I must maintain an edge that sways towards strong standards.

The design should have the following

I am very interested in creative license, however here are my thoughts and guidelines. I am open to a hawk, raven, crow, eagle, wolf being part of or shadowed from the logo (like a hidden image). The name of the business Kindred Heart - is based on connection, interconnectedness, kindred - family, affinity, kin, relationships and so this theme is welcome. I work with animal medicine, angel cards (hence the Certified Angel Therapy) so I am bringing a softer, gentle approach to Tarot which can be found scary - soft shapes, inviting but powerful. My service is to empower people with loving kindness. Therefore the logo must be uplifting, mysterious and edgy. As a light-worker lanterns or plays on "lighting the way" are welcome too. Also unlocking messages - artistic multi-dimensional keys could be utilized but not the main focus. A feather is welcome but it must represent a hawk, raven, crow, eagle feather. Everything must have meaning and yet it must be simple and direct. Sacred Geometry is welcome as well as Spirals. If there is a talisman of sort it could have a few items attached to it - feather, crystal, spiral, animal totem, illustrative heart - perhaps a twig or thread/yarn/spiderweb.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

An obvious, boring heart! The image should convey connectedness and heart without being plain obvious about it. Let's stay away from creepy eyeballs glaring at you - No, thanks. The lotus is overdone. No angel wings please - I still have an edge (-: No black cats - or any gypsy woman. No butterflies or dragonflies I have competition that are using those. No crystal ball. No turban.

What style of logo would you like?

Colors to use in the design

I want the use of two colours within the logo for simplicity and cost. These are the colour pairings I would like to see worked with: Purple and Blue, Indigo and Grey, Indigo and Gold, Blue and Grey - if you have a spark of creative genius utilize up to three colours, more than that is too much. Please ensure the Pantones are similar for RGB & CMYK in the colour you select.

Briefly describe your contest

Professional and Magical - two worlds spark & unite. Edgy and Elegant, like Whiskey in a Teacup!