Creative Brief

Company or website name

Karla Lozano

Slogan or Tagline

Fashion is my Love Language

Describe your company and organization and target audience

We are launching an online clothing store named Karla Lozano, the target audience is people between the ages of 20 and 34 years old, mostly girls, this people its fun, creative, straightforward, and they dont care about what other people have to say about her style, this people love fashion, and play with the fashion trends. Also they love the comfort and elegance. They look to be stylish but cute at the same time.

The design should have the following

The design must have the words "Karla Lozano", and any combination of colorfull , seasonless, classic, easy to the eye and easy to remember mix, would be appreciated. I like the VOGUE font, so this will be a good base for the design.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

the design should not have be rough, cheap nor boring

Colors to use in the design

The colors I like are gray, white, light blue, soft pink, navy blue. So the design could have any combination/mix of those, and not necessarily all of them.